As per a study undertaken by research firm IDC it concludes that Android had 75% of the market share, compared to just 14.9% for Apple as of Q3 in 2012. The android was still ahead of Apple in 2011 as well with a 57.5% market share. However, a study from app analytics states that App stores monthly revenues are 300% more than Google Play.
Let's find out why Apple makes more bucks than Android:
Primary Reason - Apple has Dedicated Users
According to the user loyalty survey by AskYourTargetMarket 22% of Android users plan to move to an iPhone within the next six months. The reasons are pretty obvious to iPhone users. iOS provides better security and are less prone to malware. Customers trust the App Store apps to be free of prying or malicious codes. In Android it is difficult to get user updates. The android update feature has been poor since its inception and there seems to be no hope for its improvement. Whereas Apple offers three different models to choose from. All its current models can be upgraded easily with the latest security and OS updates. Apple is very serious about app submissions and has stringent rules for the process. Not every app can make it to the Apple app store. Thus users can be assured that their apps are greatly secure and functional. Even for its devices Apple uses excellent components. The iPhone 5 has surpassed Galaxy S III and iPhone 4S is surprising with its display of LTE performance.
Few more reasons why Apple dominates the moolah:
Apple Offers Great Tech Support
When stuck with any Apple problem just visit an Apple store or simply call an Apple tech. You can even schedule an appointment using Genius Bar and be assured that you will be attended to. As compared to Android Apple boasts of a good support team as they are quick and prompt to resolve user issues.
Apple Products have a Good Battery Life
Apple provides superior battery to its products. For instance, the iPad from Apple. Not only that, but Apple lays much focus on battery management as well. Unlike Android, Apple's longer lasting batteries make multi-tasking easy and more productive.
Apple Delivers What it Promises
Apple does not believe in giving crapware with its iDevices. Unlike Android or Nexus S you can be assured that when you buy an Apple device you won't get an additional number of apps you never asked for. This is because Apple lays a lot of stress on security and malware protection.
Apple provides an Intuitive User Interface
Designers and developers at Apple apply a lot of thought in designing intuitive and smart interfaces for its devices. Users can easily get a hang of them. Even first-time users do not require any guidance while using iOS devices. Unlike Android, the Apple devices are attractive, simple to learn and inviting.
To Conclude
Based on another study by App Annie it is revealed that iOS revenues fell by 0.7% compared to Google Play. With ever-growing bulk app submissions at Google Play, this is clearly not good news for Apple. To stay dominant in the market Apple might have to re-work their existing model of app submissions and loosen their approval process or else they may lose the battle to Google Play.
Alicia Carter is a Sr. Application Developer. She started her career with android and worked on various android app development projects. Now she enjoys working on iOS and leads a team of iPhone app developers.
Article Source: http://EzineArticles.com/?expert=Alicia_Carter
No comments:
Post a Comment