How many times have you psyched yourself to visit a certain website only to be disappointed because the site did not have a genuine appearance? How did you feel? Disappointed? Maybe even wondering how the owner of that website can be so unprofessional?
If any of this applies to you, then put yourself in the place of your customer and imagine them going thorough the same thing just because you did not take time to work on your website design.
All of us know what would happen next? The customer will move to another site and never visit yours again. And there goes your customer!
In order to avoid all these, you have to always ensure that your website has very high standards. Show your customers that you value them and you are willing to go the extra mile to make sure that your website offers them all they need in a very attractive and professional way.
Below are a few pointers which will ensure that you keep those visitors coming to your site:
Use a logo well-designed by an expert
A logo is the main thing that makes it easy to recognise your company. Therefore, you have to ensure that you hire a skilled web designer to design it for you.
White denotes transparency
A white background for your website is the most ideal. This is because it makes your contents stand out since they are more visible as opposed to having a dull-coloured background.
Avoid using too bright colours
Bright colours are sharp and may end up diverting your visitors' attention from carrying out what they wanted to do when they visited your site. This is because one's eyes will have to be readjusted to the different colours so as to be able to read your contents. The best choice of action for you is to use cool colours. However, you can have your logo in a bright colour to make it stand out.
Make your business known via video
The best way to get visitors to know about your business in a short time is to allow them to watch a video of you talking about your business. This will definitely get their attention as they will have to sit and listen, as opposed to having to read about your business. Make sure that you engage your clients. Keep it short, simple and to the point. Take advantage of channels such as You Tube among others to do this.
Be generous with your contact details
This is very critical for the success of your business. This is because customers might want to contact you about something they don't understand or even to ask for more information about your products or services. Therefore, if your contacts are not visible on your site, then you will end up losing a lot of customers. When building your site, ensure you also let your web designer know about this important fact.
Include testimonials on your site
Testimonials are important because they give other people confidence that your business, including your products and services, are genuine. Whenever you get a positive review form your customers, include it in your list of testimonials to build it and show the rest of the world that your business has a good reputation among your customers.
Keep track of how your website is ranked in the search engines
After putting all that work in order to get a professional-looking website, then you have to ensure that it is also ranking well in the search engines. Concentrate on key word optimisation with the help of your web designer. Ensure that the key words can be linked to your business so as to improve your chances of being ranked high in the search engines.
Disclose your skill levels as well as what you have accomplished
You can include facts such as the number of deliveries you have made since inception, the period during which you have been in operation, awards if any, Corporate Social Responsibility (CSR) activities that your company has engaged in, registration with various professional bodies among others. This will make your prospective customers know that you are a professional with a commitment to making your business prosper.
If you don't want to disappoint your clients, then always ensure that your website is proficient. Take your time and hire the services of a professional web designer who will help you achieve this effortlessly.
Article Source: http://EzineArticles.com/?expert=Irene_A_Achieng
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