Consumers are evolving and the travel industry will need to keep up with their evolution with respect to the demands they have, their changing interests, and the technologies they are using to make certain travel decisions.
So, let's take a look at the top trends that I believe will define the travel industry in 2013.
Increased Digitizing of Marketing
The travel industry will digitize their marketing efforts. Not that they aren't already doing it, but now their digital marketing efforts, will get even more pronounced. More importantly, the travel industry will start using the power of mobility to target their customers. So, you will increasingly see in-app travel ads staring right at you out of your mobile devices.
This is just a small example of how marketing will and can get even more digital in its outlook.
Innovation will be about the Consumer
Again, this is something that has been happening in the travel industry for quite some time now, but now it will become even more so. A consumer like you and me wants a lot of choices; he wants the ability to make that choice in an environment of his choosing, and he wants to make that choice backed by solid information. What's more, he also wants to know whether he is making the right choice or not and the kind of travel choices others are making.
Well, for this consumer, focused innovation will be the key and more importantly this innovation needs to be convenient and integrated with social media. 2013 will be about going all out to meet the customers through a platform or channel of his choosing.
More Data Centric Search
When a consumer is searching for a particular travel destination or, say something as basic as a hotel accommodation what he wants is a lot of choices and ancillary information. But, this needs to be relevant and if possible, real time. So, the travel industry will focus on differentiating the need of the diverse consumers and giving them what they want. Detailed data will be presented to them about what they are searching for. Data will be sourced from any and every available resource to give the consumers what they want.
Individual Choice will Matter
You want to go on an off-the-beaten track holiday to a destination that no one has heard about and that too within a limited time frame and within budget; well some travel services providers will do their utmost to give you that kind of holiday.
The travel industry will begin seeing a consumer as an individual rather than somebody who has the same interests and preferences as the other people out there.
Detox Travel
Travel, more than seeing new destinations, will be more about detoxifying the body and for some, the soul as well. A potential tourist or a traveler would want to relax, reinvigorate and most importantly forget his daily routine; in doing so he would want to stay as far away from modern technology as possible. The travel industry will have to be on its toes to satisfy such demands from the consumers.
Such demands will become even more common in the coming years.
Travel will Become more Transparent
The access to information means that a consumer will be more aware of what he wants and the amount of money he has to pay to get what he wants. So, the travel industry will be forced to become more and more transparent about its services, the financials, hotel bookings and everything and anything related to their travel plans. You can't fool the consumer and you will be taking a big risk if you are anything less than fully transparent about your services and its charges.
To Conclude
We can go on and on, while talking about the trends that will define the travel industry in 2013. Make no mistake, they are many more and these six don't even scratch the surface of the trends that will govern the functioning of the industry this year. As is the case with every service, the focus will be on providing maximum consumer satisfaction within the parameters defined by the consumers themselves.
Hi I am Aaron, a contemporary content marketer working with Rightway Solution, a leading travel management software and WordPress development house. I use to write on various industry including travel and technology. Still moment I have prepared article regarding travel software solution, Open source development technology, WordPress Development, Hire WordPress Developer New York, etc. For more information contact to rightwaysolution.com. Thanks.
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